Web Designer, Digital Marketing & AI Search, Port Macquarie

Neuroinspire Australia Cat Utopia Adele Vittoria SRIA + Small Businesses Across Australia

[ Websites and simple online plans that bring small businesses more enquiries. ]

Website Design and Organic Search Optimisation Services

Most small business websites quietly lose enquiries their owners never know about. Everything I build is designed around how real customers decide, and measured, so yours doesn't.

Working on a laptop overlooking turquoise coastal water

Design

Custom Website Design and Search Optimisation

A custom website built from scratch: found by local customers, structured to turn interest into enquiries, and set up right for search engines and AI assistants from day one.

Website Design

Growth

Organic Website Growth and Optimisation

Build your visibility over time and lean less on paid ads: local keyword mapping, authority-building articles, and a Google Business Profile kept working, so more of your customers find you through search.

Organic Growth

Reviewing a website on a laptop out on the water

The Audits

Two Honest Reports

The Found Report: your complete online presence, covering your website, Google Business Profile, socials and the AI assistants.

The Found Report

The Full Picture: every page of your website, its copy, structure and trust signals, read one by one, with the verdict and the plan.

The Full Picture

Sunrise over a calm beach, the tide washing up pale sand

Ready-Made

Business Assets to Buy Outright

Made to the same standard as my client work, ready to download the moment you pay. Yours to keep.

Email Signatures: build your own in about ten minutes, in your colours with your logo, for Gmail, Apple Mail and the new Outlook. Or have me design one for you.

Email Signatures

All pricing published openly on every service page. No discovery calls, no games.

Hayley · Founder

[ Anchored in Experience, Guided by the Coast. ]

Get to Know Me

I'm Hayley. After twenty years working with brands across many industries, I founded Saltline Studio to bring clarity and steady momentum to small business owners. Home is Port Macquarie; my clients run along the East Coast and across Australia. As your digital marketing specialist you work with me directly: no agency overheads, no hidden fees, no account managers.

My approach is simple: take out the guesswork. A website that looks good and answers what your customers actually ask, then steady search work so more of the right people find it and get in touch.

20+Years in digital marketing

1:1You work directly with me

100%Of prices published openly

More About Saltline

[ Saltline Studio ]

Project Highlights

A look inside some of my recent client collaborations. Every site is designed to help a small business look like itself, get found on Google and in AI assistants, and turn visitors into enquiries.

Saltline Studio homepage, full length desktop view — **Saltline Studio** · The site you are on now. Custom design, copy and organic SEO, built from scratch.

NeuroInspire Australia homepage, full length desktop view, featuring The Neuro Summit — **NeuroInspire Australia** · Custom build for a national neuro education platform, home of their annual event The Neuro Summit.

Cat Utopia Resort and Spa homepage, full length desktop view — **Cat Utopia Resort & Spa** · Custom rebuild for a family owned luxury cat resort on the Central Coast, in build now.

Steel Reinforcement Institute of Australia homepage, full length desktop view — **Steel Reinforcement Institute of Australia** · A modern redesign that kept their branding, with new homepage banners, a cleaner layout and subtle animation.

[ Trusted by Small Businesses ]

Hayley (Saltline Studio) has done an exceptional job taking our SRIA website to the next level, improving both its design and functionality across desktop and mobile. She is proactive, responsive and quick to understand our specific needs which is reflected in her fast turnaround of upgrades. Hayley also brings a fantastic creative flair and a keen eye for impactful design, delivering impressive results that work seamlessly. We enjoy working with Hayley and would highly recommend Saltline Studio’s services.

I have been working with Hayley on various ad-hoc projects over the last few years. She has always been reliable, easy to work with, and delivers great results. More recently, Hayley sent through her Found Report, and I was genuinely impressed. It was incredibly easy to understand, with clear, factual results! I knew exactly what needed attention and what the next steps were. … The report gave me the confidence to plan our marketing budget for the next financial year, helping me decide where our marketing spend would have the biggest impact. I would absolutely recommend the Found Report to any business.

I found Hayley's Found Report incredibly valuable. It was clear, practical and gave me a step-by-step action plan to improve my website and online visibility. I've already implemented many of the recommendations. I highly recommend Hayley to any small business owner wanting to be more visible online. Thank you for such a generous and insightful report!

[ No confusing steps. Just a simple, collaborative path to growth. ]

How We Work Together

STEP 01

Find the Gaps (The Audits)

Start with the evidence. The Found Report checks your whole online presence, scored out of 100. When you know it's the website, The Full Picture reads every page you have, one by one, and hands you the verdict and the plan.

STEP 02

Clear the Clutter (Web Design)

A website built from scratch on a clean, fast platform, every page shaped around the real questions your customers ask, so visitors stop searching and start enquiring.

STEP 03

Natural Visibility (Organic Growth)

A six-month minimum partnership for any site that passes its Found Report: ongoing optimisation, fortnightly authority-building articles, and a Google profile that keeps working. Search visibility that builds slowly and steadily, so you lean less on paid ads over time.

Choose Your Path

Frequently Asked Questions

What does a digital marketing specialist do for small businesses?

As a small business digital marketing and AI search specialist, I build the foundations that help your business get found, trusted and recommended online, on Google and in AI assistants like ChatGPT and Gemini. No overnight ranking promises and no confusing corporate packages. Just clean custom websites, steady organic SEO, and pages that turn visitors into local enquiries.

Is it better to hire a digital marketing freelance specialist or an agency?

Choosing a digital marketing freelance specialist means you partner directly with the expert doing the actual work, with no bloated agency overheads and no being handed between account managers. You get a dedicated, plain English strategy, fast turnarounds, and a direct line of communication with someone genuinely invested in your local growth.

What is digital marketing strategy in plain English?

A real digital marketing strategy isn't a complex, 100 page corporate document. It is simply a clear, practical plan to get your business noticed online. It means making sure your website looks professional, ranks for the right local search terms, makes buying from you easy, and makes sure Google and AI assistants describe you accurately when someone asks who to call.

What digital marketing includes for a small business

Effective digital marketing includes anything that connects your business with local clients online. For Saltline Studio, this focuses on three core pillars: custom website design to build trust, organic SEO and AI search optimisation so you're found on Google and recommended by ChatGPT and Gemini, and layout adjustments that turn visitors into paying customers.

How long does SEO take to start working?

Honest answer: slower than anyone wants to hear. The first few months are foundation work, with little to show on the surface while the structure goes in. Sustainable growth in competitive search terms usually settles in around the four to six month mark as your content library grows and Google learns to trust you as the consistent authority. Organic growth is a compounding asset rather than a light switch, which is exactly why it keeps paying you back long after the work is done. AI assistants draw on the same foundations, so the work that lifts you on Google is the work that gets you named in ChatGPT and Gemini.

What is AI search optimisation, and does my small business need it?

AI search optimisation (also called AEO or GEO) means making your business easy for ChatGPT, Gemini and Google's AI answers to find, understand and trust, so they name you when a customer asks who to call. If your customers ever ask an AI for a recommendation, yes. It builds on good SEO rather than replacing it: clear facts, the same details everywhere, real reviews, and pages that answer questions plainly. The Found Report checks where you stand today, for $550.

How do I get my business recommended by ChatGPT?

No one can pay to be placed in ChatGPT. It recommends businesses it can verify and quote: a clear website, a complete Google Business Profile, consistent details across the web, and genuine reviews. I've written the six steps in full in How Do I Get My Business Recommended by ChatGPT?

[ The Edit ]

Insights from The Edit

A hand sketching website wireframe layouts in pen across sheets of paper

Web Design · 8 min read

Website Redesign: What It Costs and Whether You Need One

Template refresh to custom rebuild, with every price published, the three-question test for fix or rebuild, and the SEO risk no quote mentions.

Read article →

Strategy · 6 min read

How Much Should Website Design Cost? A Guide for Growing Businesses

Read article →

A magnifying glass resting beside a laptop on a pale marble desk

Strategy · 7 min read

How Much Does a Website Audit Cost in Australia?

Read article →

View All Articles

[ Draw your line in the sand ]

Let's Grow Together

This is where the line gets drawn. Tell me a little about your business, whether you're here in Port Macquarie, along the East Coast or anywhere in Australia, and I'll reply personally within two business days with honest, plain-English thoughts. No sales script, no obligation.

First name*

Last name*

Business name*

Email*

Your website, if you have one

I am interested in...*

Not sure yet? Start with the free Found Score.

How did you hear about me?*

Message