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  <title>The Edit · Saltline Studio</title>
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  <description>Honest marketing notes for small business owners, from Saltline Studio in Port Macquarie. A new article most weeks: plain English, verified numbers, no jargon.</description>
  <language>en-au</language>

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    <title>Website Not Showing Up on Google? Three Causes, Three Free Checks</title>
    <link>https://www.saltlinestudio.com.au/website-not-showing-up-on-google.html</link>
    <guid>https://www.saltlinestudio.com.au/website-not-showing-up-on-google.html</guid>
    <pubDate>Fri, 31 Jul 2026 09:00:00 +1000</pubDate>
    <description>A website not coming up on Google search has one of three causes: not indexed yet, blocked by a setting, or indexed but outranked. Ten minutes and three free checks tell you which is yours.</description>
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  <item>
    <title>AI Visibility Audit Australia: What It Is, What It Costs, and What It Finds</title>
    <link>https://www.saltlinestudio.com.au/ai-visibility-audit-australia.html</link>
    <guid>https://www.saltlinestudio.com.au/ai-visibility-audit-australia.html</guid>
    <pubDate>Fri, 24 Jul 2026 09:00:00 +1000</pubDate>
    <description>Whether ChatGPT and Gemini recommend your business is now checkable. What a real AI visibility audit covers, what it costs in Australia, and what it cannot do.</description>
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  <item>
    <title>How to Improve AEO: Getting Your Business Recommended by AI</title>
    <link>https://www.saltlinestudio.com.au/how-to-improve-aeo.html</link>
    <guid>https://www.saltlinestudio.com.au/how-to-improve-aeo.html</guid>
    <pubDate>Fri, 24 Jul 2026 09:00:00 +1000</pubDate>
    <description>How to improve AEO in plain English: make your business easy for AI assistants to find, understand and trust, with a nine-point checklist and honest 2026 expectations.</description>
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  <item>
    <title>What Is Search Engine Marketing? A Plain English Guide</title>
    <link>https://www.saltlinestudio.com.au/what-is-search-engine-marketing.html</link>
    <guid>https://www.saltlinestudio.com.au/what-is-search-engine-marketing.html</guid>
    <pubDate>Fri, 17 Jul 2026 09:00:00 +1000</pubDate>
    <description>Search engine marketing explained without the jargon: what SEM actually means, how every region of a Google results page is won, and what each costs in Australia.</description>
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  <item>
    <title>What a Roof Tiler Taught Me About Marketing</title>
    <link>https://www.saltlinestudio.com.au/what-a-roof-tiler-taught-me-about-marketing.html</link>
    <guid>https://www.saltlinestudio.com.au/what-a-roof-tiler-taught-me-about-marketing.html</guid>
    <pubDate>Tue, 14 Jul 2026 09:00:00 +1000</pubDate>
    <description>I grew up watching my dad carry a roof on his shoulders. What a Central Coast roof tiler taught me about trust, word of mouth and marketing that lasts.</description>
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  <item>
    <title>Are SEO Services Worth It? An Honest Answer From Someone Who Sells Them</title>
    <link>https://www.saltlinestudio.com.au/are-seo-services-worth-it.html</link>
    <guid>https://www.saltlinestudio.com.au/are-seo-services-worth-it.html</guid>
    <pubDate>Fri, 10 Jul 2026 09:00:00 +1000</pubDate>
    <description>SEO services are worth it when four conditions hold, and a waste of money when they do not. The honest checklist, from someone who sells them.</description>
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  <item>
    <title>How Much Should Website Design Cost? A Guide for Growing Businesses</title>
    <link>https://www.saltlinestudio.com.au/how-much-should-website-design-cost.html</link>
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    <pubDate>Wed, 08 Jul 2026 09:00:00 +1000</pubDate>
    <description>What website design should cost an Australian small business: honest price lanes, the ongoing costs nobody mentions, and when cheap gets expensive.</description>
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  <item>
    <title>How Long Does a Custom Website Design Take?</title>
    <link>https://www.saltlinestudio.com.au/how-long-does-a-custom-website-design-take.html</link>
    <guid>https://www.saltlinestudio.com.au/how-long-does-a-custom-website-design-take.html</guid>
    <pubDate>Wed, 08 Jul 2026 09:00:00 +1000</pubDate>
    <description>A custom small business website typically takes three to four weeks. The week by week timeline, and what makes it faster or slower.</description>
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  <item>
    <title>Why is Web Design Important? More Than Just a Pretty Face</title>
    <link>https://www.saltlinestudio.com.au/why-is-web-design-important.html</link>
    <guid>https://www.saltlinestudio.com.au/why-is-web-design-important.html</guid>
    <pubDate>Wed, 08 Jul 2026 09:00:00 +1000</pubDate>
    <description>Web design decides whether visitors trust you, act, and find you at all. The four jobs your website does whether you planned them or not.</description>
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